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~isPartOf:"Brand management ; Vol. 2"
~subject:"Culture"
~type_genre:"Aufsatz im Buch"
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Benet-Martínez, Verónica
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Brand management ; Vol. 2
Social status and cultural consumption
8
Interpretive consumer research : paradigms, methodologies & applications
2
New developments and approaches in consumer behavior research
2
A research agenda for international entrepreneurship
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Cross-cultural and critical perspectives on brands
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Emerging topics and technologies in information sytems
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Fundamentals of marketing research ; Vol. 5
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Gesellschaftliches Lernen und Nachhaltigkeit
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Global aspects of reputation and strategic management
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Global business value innovations : building innovation capabilities for business strategies
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Global observations of the influence of culture on consumer buying behavior
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Handbook of the economics of art and culture ; Vol. 2
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Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
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Les outils de l'économiste à l'épreuve ; 1
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Mittelstand 2008 : aktuelle Forschungsbeiträge zu gesellschaftlichen und finanzwirtschaftlichen Herausforderungen
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Money and culture
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Multicultural perspectives in customer behaviour
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Power and Responsibility : Interdisciplinary Perspectives for the 21st Century in Honor of Manfred J. Holler
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Sensory marketing : research on the sensuality of products
1
Spatial and social disparities
1
Tagungsbericht des Verbands deutscher Städtestatistiker ; Statistische Woche in Nürnberg, 25.-29. September 2000
1
The Routledge companion to digital consumption
1
The advertising and consumer culture reader
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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