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~isPartOf:"Brand management ; Vol. 2"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz im Buch"
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Dienstleistungsqualität
Consumer behaviour
12
Konsumentenverhalten
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Brand management
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Markenführung
10
Brand
7
Markenartikel
7
Brand image
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Markenimage
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Beziehungsmarketing
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Relationship marketing
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China
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Comparison
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Consumer goods
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Customer retention
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Gemeinschaft
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International marketing
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Internationales Marketing
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Marketing management
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Marketing theory
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Marketingmanagement
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New product development
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Personality psychology
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East, Robert
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Vanhuele, M.
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Brand management ; Vol. 2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Building consumer-brand relationship in luxury brand management
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of research on customer engagement
2
Marketing in the new global order : challenges and opportunities
2
Marktpsychologie
2
Recent developments in Vietnamese business and finance
2
Strategies and tools for managing connected consumers
2
Three essays on success factors of digital and non-digital services
2
2007 Business & Economics Society International Conference ; Vol. 1
1
A Research Agenda for Service Marketing
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Achieving competitive advantage through quality management
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in applied economics, business and development
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Alternative market research methods : market sensing
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Applied economics, business and development
1
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
1
Aviation systems : management of the integrated aviation value chain
1
Big data analytics in operations and supply chain management
1
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business infrastructure for sustainability in developing economies
1
Business technologies in contemporary organizations : adoption, assimilation, and institutionalization
1
Cases on managing e-services
1
Contemporary issues in digital marketing
1
Contemporary research in e-marketing ; 1
1
Customer Experience : Forum Dienstleistungsmanagement
1
Data mining and informatics
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Digital Transformation of the Financial Industry : Approaches and Applications
1
Digital transformation and new approaches in trade, economics, finance and banking
1
E-commerce trends for organizational advancement : new applications and methods
1
E-manufacturing and E-service strategies in contemporary organizations
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East, Robert
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Wright, Mike
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Vanhuele, M.
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2010
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