//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 2"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Brand
7
Markenartikel
7
Brand image
5
Markenimage
5
Beziehungsmarketing
3
Relationship marketing
3
China
1
Community
1
Comparison
1
Consumer goods
1
Culture
1
Customer retention
1
Dienstleistungsqualität
1
Gemeinschaft
1
International marketing
1
Japan
1
Konsumgüter
1
Kultur
1
Kundenbindung
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Measurement
1
Messung
1
New product development
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktentwicklung
1
Service quality
1
Social Web
1
Social values
1
Social web
1
Soziale Werte
1
Spain
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
1
Reprint
1
Language
All
English
1
Author
All
Farley, John U.
1
Keller, Kevin Lane
1
Lehmann, Donald R.
1
Published in...
All
Brand management ; Vol. 2
Cross-cultural and critical perspectives on brands
6
International marketing ; Vol. V
2
Marketing in the new global order : challenges and opportunities
2
New world marketing
2
The global market : developing a strategy to manage across borders
2
25 Jahre Unternehmertum : Festschrift für Giorgio Behr
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Are you ready? : preparing for international operations
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Consumption culture in Europe : insight into the beverage industry
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Customer-centric marketing strategies : tools for building organizational performance
1
Ethics in marketing and communications : towards a global perspective
1
Global cases on hospitality industry
1
Globalization and partnerships : features of business alliances and international cooperation
1
Going global: implementing international business operations
1
Handbook of brand relationships
1
Handbook on cross-cultural marketing
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovations in international business
1
Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Internationalisierung von Vertrieb und Handel
1
Interpretive consumer research : paradigms, methodologies & applications
1
Introduction to business communication
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Leveraging consumer behavior and psychology in the digital economy
1
Management in Japan : Herausforderungen und Erfolgsfaktoren für deutsche Unternehmen in einer dynamischen Umwelt
1
Multicultural perspectives in customer behaviour
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->