//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 2"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Brand
7
Markenartikel
7
Brand image
5
Markenimage
5
Beziehungsmarketing
3
Relationship marketing
3
China
1
Community
1
Comparison
1
Consumer goods
1
Culture
1
Customer retention
1
Dienstleistungsqualität
1
Gemeinschaft
1
International marketing
1
Internationales Marketing
1
Japan
1
Konsumgüter
1
Kultur
1
Kundenbindung
1
Marketing management
1
Marketingmanagement
1
Marketingtheorie
1
Measurement
1
Messung
1
New product development
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktentwicklung
1
Service quality
1
Social Web
1
Social values
1
Social web
1
Soziale Werte
1
Spain
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
1
Reprint
1
Language
All
English
1
Author
All
Aaker, Jennifer
1
Brasel, S. Adam
1
Fournier, Susan
1
Published in...
All
Brand management ; Vol. 2
The impact of theory on representations of the consumer and the marketing organisation
7
The SAGE handbook of marketing theory
6
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Neue Herausforderungen an das Dienstleistungsmarketing
2
The marketing book
2
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Internet advertising : theory and research
1
Kellogg on marketing
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing
1
Promotional culture and convergence : markets, methods, media
1
Qualitative marketing research : approaches, techniques and analysis
1
Selling modernity : advertising in twentieth-century Germany
1
Technological solutions for sustainable business practice in Asia
1
The Oxford handbook of international business
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
The history of marketing science
1
The nature and scope of marketing research
1
Theoretical and empirical perspectives in critical marketing studies
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->