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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business history"
~subject:"Internationales Marketing"
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Internationales Marketing
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Brand management in emerging markets : theories and practice
Business history
International marketing review
15
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
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Asia Pacific journal of marketing and logistics
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International business review : the official journal of the European International Business Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of emerging markets
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Corporate reputation review : an international journal
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Essays on the effects of brand names and prices on consumer behavior
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IMADI.net-Projektbericht
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International business and economics research journal
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International journal of management and economics
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Asian dimensions of services marketing
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Brands : interdisciplinary perspectives
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Cross cultural management : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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DUV : Wirtschaftswissenschaft
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity
;
Higgins, David M.
- In:
Business history
62
(
2020
)
1
,
pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
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2
The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio
- In:
Business history
62
(
2020
)
3
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
Saved in:
3
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
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