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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Brand management"
~subject:"Kundenservice"
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Brand management in emerging markets : theories and practice
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International journal of contemporary hospitality management
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Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
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