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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Internationales Marketing"
~subject:"Transnational corporation"
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Brand management in emerging markets : theories and practice
International marketing review
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International business review : the official journal of the European International Business Academy
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Journal of international consumer marketing
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Journal of global marketing
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The international journal of human resource management
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Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
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Essays on the effects of brand names and prices on consumer behavior
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IMADI.net-Projektbericht
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Asian dimensions of services marketing
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Brands : interdisciplinary perspectives
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Can multinationals bridge the gap between global and local?
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"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
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