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~isPartOf:"Branding and sustainable competitive advantage : building virtual presence"
~type_genre:"Book section"
~type_genre:"Forschungsbericht"
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Devasagayam, P. Raj
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Hai-Jew, Shalin
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VanDen Heuvel, Dana
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Wilson, Jonathan A. J.
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Branding and sustainable competitive advantage : building virtual presence
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
Social Software in Unternehmen
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Knowledge networks : the social software perspective
7
Social media listening and monitoring for business applications
7
Twitter-Marketing : wer mitmacht, gewinnt!
6
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
5
Kulturspezifik in der europäischen Wirtschaftskommunikation
5
Nutzen, Chancen und Risiken von Kommunikationstechnologien
5
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
5
Cases on strategic social media utilization in the nonprofit sector
4
E-collaboration ; Vol. 1
4
Frameworks of IT prosumption for business development
4
Frontiers of distance learning in business education
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
4
4. Konferenz Professionelles Wissensmanagement - Erfahrungen und Visionen ; Bd. 2
3
Apps management and e-commerce transactions in real-time
3
Conference proceedings / I-KNOW '07, 7th International Conference on Knowledge Management : [as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
3
Context and semantics for knowledge management : technologies for personal productivity
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
Global perspectives on small and medium enterprises and strategic information systems : international approaches
3
Gower handbook of internal communication
3
I-KNOW '07 : 7th International Conference on Knowledge Management ; [conference proceedings ; as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
3
Information diffusion management and knowledge sharing ; volume 2
3
Information: Droge, Ware oder Commons? : Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten ; Proceedings des 11. Internationalen Symposiums für Informationswissenschaft (ISI 2009), Konstanz, 1. - 3. April 2009
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Managing knowledge for global and collaborative innovations : [peer-reviewed papers ... selected from ... 2009 International Conference on Knowledge Management held in Hong Kong]
3
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GeoFree BrandComms : building and sustaining virtual brand communities
Devasagayam, P. Raj
;
VanDen Heuvel, Dana
- In:
Branding and sustainable competitive advantage : …
,
(pp. 177-188)
.
2012
Persistent link: https://www.econbiz.de/10009707101
Saved in:
2
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
Saved in:
3
Taking public health learning global through branding and identity management
Hai-Jew, Shalin
- In:
Branding and sustainable competitive advantage : …
,
(pp. 24-45)
.
2012
Persistent link: https://www.econbiz.de/10009707220
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