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~isPartOf:"British journal of management : BJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Confectionery"
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Süßwaren
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British journal of management : BJM
International journal of advertising : the quarterly review of marketing communications
Agrarexportfoerderung.de
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Applied economics
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The journal of brand management : an international journal
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www.bmel.de/export
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Die Stars im Mittelstand : Führung und Umsetzung entscheiden
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Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
2
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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