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~isPartOf:"Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Betriebliche Wertschöpfung
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Customer integration
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Dienstleistungsmarketing
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Kundenintegration
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M
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Markenführung
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Place branding
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Place marketing
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Service-Dominant Logic
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Service-dominant logic
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Services marketing
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Standortmarketing
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Tourism
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Tourism marketing
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Tourismus
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Tourismusmarketing
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Value co-creation
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Athanasula-Reppa, Anastasia
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Daskou, Sofia
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Masouras, Andreas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing-mix strategies - product strategy and promotion strategy
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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