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~subject:"Brand management"
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Brand management
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Business history
Journal of historical research in marketing
4
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
3
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management studies : JMS
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ECONIS (ZBW)
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Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz-Moreno, Felipe
- In:
Business history
64
(
2022
)
3
,
pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
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2
Cross-cultural factors in international branding : introduction
Castro Balaguer, Rafael
;
Sáiz, Patricio
- In:
Business history
62
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012181747
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3
Trademarks in branding : legal issues and commercial practices
Sáiz, Patricio
;
Castro, Rafael
- In:
Business history
60
(
2018
)
8
,
pp. 1105-1126
Persistent link: https://www.econbiz.de/10012042114
Saved in:
4
Beer, brewing, and business history
Cabras, Ignazio
;
Higgins, David M.
- In:
Business history
58
(
2016
)
5/6
,
pp. 609-624
Persistent link: https://www.econbiz.de/10011600470
Saved in:
5
A mark of distinction : branding and trade mark law in the UK from the 1860s
Mercer, John
- In:
Business history
52
(
2010
)
1
,
pp. 17-42
Persistent link: https://www.econbiz.de/10003958721
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