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~isPartOf:"International journal of advertising : the review of marketing communications"
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Confidence
Internet marketing
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Online-Marketing
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Business horizons
International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
9
Journal of internet commerce
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Journal of marketing communications
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Cogent business & management
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International journal of hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems and e-business management : ISeB
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International journal of contemporary hospitality management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The international review of retail, distribution and consumer research
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Electronic commerce research and applications
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Information systems research : ISR
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International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
International journal of services technology and management
3
International journal of technology marketing : IJTMkt
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Technological forecasting & social change : an international journal
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Administrative Sciences : open access journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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EERI research paper series
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Electronic commerce research
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Electronic markets : the international journal on networked business
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EuroMed journal of business
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European research studies
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
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ECONIS (ZBW)
7
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1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Saved in:
3
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
4
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
5
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
6
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
7
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
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