Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
by confirmatory factor analysis and structural equation modelling. This research found that brand image has the highest … the brand equity of Disney. These five factors are brand awareness, brand image, perceived quality, brand association and … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand …