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~isPartOf:"Contemporary research in e-branding"
~person:"Allcott, Hunt"
~person:"Flavián Blanco, Carlos"
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Contemporary research in e-branding
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The role of blogs on a successful political branding strategy
Casaló, Luis
;
Guinaliu, Miguel
;
Flavián Blanco, Carlos
- In:
Contemporary research in e-branding
,
(pp. 16-30)
.
2009
Persistent link: https://www.econbiz.de/10003778158
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