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~isPartOf:"Controlling"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Strategisches Management"
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Search: subject_exact:"Key-Account-Management"
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Strategisches Management
Key account management
53
Key-Account-Management
46
Lieferantenmanagement
22
Supplier relationship management
22
Beziehungsmarketing
19
Relationship marketing
19
USA
6
United States
6
Accounting
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Rechnungswesen
5
Selling
5
Verkauf
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer value
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Kundenwert
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Sales performance
4
Salespeople
4
Strategic account management
4
Verkaufspersonal
4
Effectiveness
3
Key account manager
3
Lieferkette
3
Relationship management
3
Strategic management
3
Supply chain
3
Arbeitsgruppe
2
Bibliometrics
2
Bibliometrie
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Business network
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Confidence
2
Controlling
2
Customer attractiveness
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Global account management
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Identification
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Implementation
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Industrie
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Integration
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Investitionsgütermarketing
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Gabrielsson, Mika
1
Guesalaga, Rodrigo
1
Ivens, Björn Sven
1
Marcos Cuevas, Javier
1
Marcos-Cuevas, Javier
1
Nätti, Satu
1
Palo, Teea
1
Pardo, Catherine
1
Rogers, Beth
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Ryals, Lynette
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Ryals, Lynette J.
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Wilson, Kevin
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Controlling
Industrial marketing management : the international journal for industrial and high-tech firms
Handbook of strategic account management : a comprehensive resource
6
The journal of business & industrial marketing
3
Journal of strategic marketing
2
SpringerLink / Bücher
2
A focused issue on the marketing process in organizational competence
1
Administrative Sciences : open access journal
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Berichte zum Generic-Management
1
Darmstädter Studien zu Arbeit, Technik und Gesellschaft : Schriftenreihe des Instituts für Soziologie der Technischen Universität Darmstadt
1
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
1
EBL-Schweitzer
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Research
1
Gabler research / Handel und Internationales Marketing / Retailing and International Marketing
1
Innovatives Markenmanagement
1
International marketing review
1
Irish management briefings
1
Journal of business strategy
1
Sozialökonomischer Text
1
Springer eBook Collection / Business and Economics
1
Strategic sales and strategic marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Which resources and capabilities underpin strategic key account management?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011963481
Saved in:
2
Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
;
Ryals, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1216-1224
Persistent link: https://www.econbiz.de/10010439573
Saved in:
3
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
Saved in:
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