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~isPartOf:"Die Betriebswirtschaft : DBW"
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
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Service-dominant logic : quo vadis?
Löbler, Helge
;
Woratschek, Herbert
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 87-88
Persistent link: https://www.econbiz.de/10009727073
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