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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Bruhn, Manfred
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
48
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1
Real-time decision support promotes pro-environmental behavior
Bregulla, Daniel
- In:
Die Unternehmung : Swiss journal of business research …
76
(
2022
)
3
,
pp. 298-314
Persistent link: https://www.econbiz.de/10013334629
Saved in:
2
Improving pricing scope through consumers' construal level : evidence based on consumers' willingness-to-pay ranges
Isaak, Karina
;
Wilken, Robert
;
Dost, Florian
;
Bürgin, David
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012390045
Saved in:
3
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
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4
A dynamic perspective on consumers' price fairness perception : empirical evidence from the airline industry
Friesen, Mark
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 403-425
Persistent link: https://www.econbiz.de/10012390051
Saved in:
5
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
6
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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7
Employee customer equity orientation : an empirical analysis of its determinants and consequences
Hadwich, Karsten
;
Munk, Steffen
;
Braun, Corina
;
Bothe, …
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
1
,
pp. 3-29
Persistent link: https://www.econbiz.de/10011720140
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8
Impression management in the sharing economy : understanding the effect of response strategy to negative reviews
Abramova, Olʹga
;
Krasnova, Hanna
;
Shavanova, Tetiana
; …
- In:
Die Unternehmung : Swiss journal of business research …
70
(
2016
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10011668179
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9
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
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10
Markenkommunikation auf Social Media-Plattformen : Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements
Bruhn, Manfred
;
Schäfer, Daniela B.
;
Schoenmüller, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 64-84
Persistent link: https://www.econbiz.de/10009528926
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