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~isPartOf:"Discussion paper / Universität Sankt Gallen, Department of Economics"
~source:"repec"
~source:"usbk"
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Discussion paper / Universität Sankt Gallen, Department of Economics
SOI - Working Papers
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Persuading consumers with social attitudes
Bühler, Stefan
;
Halbheer, Daniel
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2011
Persistent link: https://www.econbiz.de/10009285268
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Selling when brand image matters
Bühler, Stefan
;
Halbheer, Daniel
-
2010
Persistent link: https://www.econbiz.de/10008750615
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