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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
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The excessive choice effect meets the market : a field experiment on craft beer choice
Malone, Trey
;
Lusk, Jayson L.
- In:
Journal of behavioral and experimental economics
67
(
2017
),
pp. 8-13
Persistent link: https://www.econbiz.de/10011825000
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