Berthon, Jean-Paul - 2007
Constructs and their Relationship to the Research Problem ................ 2
Figure 2: The Conceptual Structure of the Thesis … outmoded.
1
1.2 The Research Problem
So this thesis addresses the fundamental problem of how to strategically manage … broken down as follows:
x First research sub-problem: The first paper addresses the issue of how to
manage the intangible …