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Branding and performance in the global beer market
Strøjer Madsen, Erik
-
2017
Persistent link: https://www.econbiz.de/10011750479
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2
Investigating brand preferences across social groups and consumption contexts
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 305-333
Persistent link: https://www.econbiz.de/10009619789
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