//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation"
~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Implementation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
8
Relationship marketing
8
Innovation
7
Consumer behaviour
5
Konsumentenverhalten
5
Customer integration
3
Direct marketing
3
Direktmarketing
3
Kundenintegration
3
Einführung
2
Implementation
2
1959-2006
1
Beschwerdemanagement
1
Business network
1
Business process management
1
Community
1
Competitive advantage
1
Competitive strategy
1
Complaint management
1
Creativity
1
Customer service
1
Customer value
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
Electrical goods trade
1
Elektrohandel
1
Erfolgsfaktor
1
Europa
1
Europe
1
Gemeinschaft
1
Homosexuality
1
Homosexualität
1
Kreativität
1
Kundenservice
1
Kundenwert
1
Lieferantenmanagement
1
Market entry
1
Markteintritt
1
more ...
less ...
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
17
Case study
2
Fallstudie
2
Language
All
English
9
German
8
Author
All
Helmke, Stefan
2
Andersen, Henrik
1
Bernecker, Michael
1
Birker, Benjamin
1
Borghini, Stefania
1
Carù, Antonella
1
Christiansen, John K.
1
Cova, Bernard
1
Dangelmaier, Wilhelm
1
Dümichen, Andrea
1
Golfetto, Francesca
1
Hüttl, Florian
1
Kornum, Niels
1
Lefèvre, Anne Sofie
1
Pace, Stefano
1
Pepels, Werner
1
Podestà, Stefano
1
Rinallo, Diego
1
Ritter, Thomas
1
Sexauer, Hagen J.
1
Troilo, Gabriele
1
Uebel, Matthias
1
Vangkilde, Mads
1
Varnes, Claus J.
1
Vicari, Salvio
1
Visconti, Luca M.
1
Wellner, Marc
1
Wicher, Hans
1
Wolf, Astrid S.
1
more ...
less ...
Published in...
All
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
Strategic market creation : a new perspective on marketing and innovation management
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Global information systems : the implications of culture for IS management
12
Measuring and managing brands
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vertriebssteuerung durch operative CRM-Systeme : Anwendungsstand und Nutzenpotenziale in der betrieblichen Praxis
Sexauer, Hagen J.
;
Wellner, Marc
- In:
Effektives Customer Relationship Management : …
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003751978
Saved in:
2
Ganzheitliches CRM-Audit für eine erfolgreiche Einführung von CRM
Helmke, Stefan
;
Dangelmaier, Wilhelm
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2008
Persistent link: https://www.econbiz.de/10003751996
Saved in:
3
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
4
A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets
Andersen, Henrik
;
Ritter, Thomas
- In:
Strategic market creation : a new perspective on …
,
(pp. 172-186)
.
2008
Persistent link: https://www.econbiz.de/10003732351
Saved in:
5
The role of unexpected market events in market creation strategies
Troilo, Gabriele
;
Vicari, Salvio
- In:
Strategic market creation : a new perspective on …
,
(pp. 187-209)
.
2008
Persistent link: https://www.econbiz.de/10003732352
Saved in:
6
Beyond blue oceans : implications of entry time for actors in new markets
Vangkilde, Mads
- In:
Strategic market creation : a new perspective on …
,
(pp. 210-228)
.
2008
Persistent link: https://www.econbiz.de/10003732355
Saved in:
7
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
8
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
Saved in:
9
Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard
;
Pace, Stefano
- In:
Strategic market creation : a new perspective on …
,
(pp. 313-336)
.
2008
Persistent link: https://www.econbiz.de/10003732371
Saved in:
10
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->