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Beziehungsmarketing
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Brand
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Brand image
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Consumer behaviour
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Kraftfahrzeug
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Brand personality as a determinant of consumer loyalty of
mobile
phones
and cars in the Republic of Serbia
Stanković, Jelena
;
Đukić, Suzana
- In:
Ekonomske teme
60
(
2022
)
4
,
pp. 513-531
consumer loyalty to two groups of products:
mobile
phones
and cars. The research was conducted on the territory of the Republic …
Persistent link: https://www.econbiz.de/10014281937
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