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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"SME"
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Marketing management
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KMU
18
Marketing
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Consumer behaviour
14
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14
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9
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9
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Agbemabiese, George Cudjoe
1
Akunuri, Jaya
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Anning-Dorson, Thomas
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Balboni, Bernardo
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Brennan, Ross
1
Brooks, Neil
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Cacciolatti, Luca A.
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Centeno, Edgar
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Didonet, Simone
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Ekwulugo, Frances
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Eng, Teck Yong
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Fearne, Andrew P.
1
Finoti, Lucas
1
Gabrielli, Veronica
1
González-Cruz, Tomás
1
Hart, Susan
1
Hinson, Robert
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Khan, Hina
1
Linbridge, Andrew
1
Luce, Fernando Bins
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Martins, Tomás Sparano
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Mavondo, Felix
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Mensah, Priscilla
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Spickett-Jones, Graham
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Toaldo, Ana Maria
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Entrepreneurship marketing : principles and practice of SME marketing
Marketing intelligence & planning
Journal of business research : JBR
25
Journal of strategic marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The journal of business & industrial marketing
9
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
International marketing review
6
Journal of enterprising culture
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of business information systems : IJBIS
5
International journal of economic perspectives : IJEP
5
International journal of enterprise information systems : an official publication of the Information Resources Management Association
5
International journal of quality & reliability management
5
International small business journal : researching entrepreneurship
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
European research studies
4
International journal of business innovation and research
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Journal of African business
4
Journal of industrial engineering and management : JIEM
4
Journal of innovation and entrepreneurship : JIE
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
SpringerLink / Bücher
4
The journal of applied business research
4
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ECONIS (ZBW)
18
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
3
Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.
;
Fearne, Andrew P.
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
Saved in:
4
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
5
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
6
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
7
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
Saved in:
8
Judging marketing mix effectiveness
Brooks, Neil
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 494-514
Persistent link: https://www.econbiz.de/10009611623
Saved in:
9
Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
Saved in:
10
Religion and the SME
Linbridge, Andrew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 385-396)
.
2011
Persistent link: https://www.econbiz.de/10008822510
Saved in:
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