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~isPartOf:"Equilibrium : quarterly journal of economics and economic policy"
~isPartOf:"International journal of economic research"
~subject:"Marketing management"
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Marketing management
Arbeitsleistung
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Arbeitszufriedenheit
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E-commerce
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Electronic Commerce
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Emotion
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Employee retention
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Erfolgsfaktor
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Internet marketing
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Job performance
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Leistungsmotivation
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Marketingmanagement
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Online-Marketing
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PLS-SEM
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Success factor
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Viet Nam
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Vietnam
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Work motivation
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adoption
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e-marketing
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emotional engagement
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employee communication
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job satisfaction and performance
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management receptiveness
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marketing success
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proprietorship
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Nguyen Thi Hong An
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Nguyen Thi Thuy Diem
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Nguyen Van Phuong
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Thúy Vân Bùi Thanh
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Equilibrium : quarterly journal of economics and economic policy
International journal of economic research
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Factors affecting application of e-marketing at proprietorships and the impact of e-marketing use on proprietorships' marketing success
Nguyen Thi Thuy Diem
;
Nguyen Van Phuong
;
Thúy Vân …
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011419441
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