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~isPartOf:"Essays on the effects of brand names and prices on consumer behavior"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Designation of origin
4
Brand image
2
Brand management
2
Consumer behaviour
2
Deutschland
2
Emerging economies
2
France
2
Frankreich
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Schwellenländer
2
United Kingdom
2
Advertising effects
1
Measurement
1
Messung
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Psychology of advertising
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Werbepsychologie
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Werbewirkung
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Type of publication
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Article
4
Language
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English
4
Author
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Klein, Kristina
4
Völckner, Franziska
3
Bruno, Pascal
2
Melnyk, Valentyna
2
Sattler, Henrik
2
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Essays on the effects of brand names and prices on consumer behavior
International marketing review
35
Journal of business research : JBR
33
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of international consumer marketing
27
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
17
The journal of product & brand management
16
Journal of international marketing
15
Journal of retailing and consumer services
15
The journal of consumer marketing
14
Marketing intelligence & planning
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The journal of brand management : an international journal
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
Journal of vacation marketing : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Corporate reputation review : an international journal
6
European journal of marketing : EJM
6
International journal of wine business research : IJWBR
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
Journal for global business advancement : JGBA
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Business history
4
Country of origin effect : looking back and moving forward
4
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ECONIS (ZBW)
4
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1
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
3
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
Saved in:
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