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~isPartOf:"EuroMed journal of business"
~subject:"Brand"
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Internet marketing
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EuroMed journal of business
Journal of business research : JBR
37
The journal of product & brand management
22
The journal of brand management : an international journal
15
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
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Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Asia Pacific journal of marketing and logistics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Psychology & marketing
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Cogent business & management
3
Critical explorations
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European journal of marketing : EJM
3
Global business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
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Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
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European journal of marketing
2
Future Business Journal
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Moderating impact of brand authenticity and control over ads on the effectiveness of Facebook advertising : a two-sample study
Sarfraz, Usama
;
Bano, Sobia
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 424-440
Persistent link: https://www.econbiz.de/10014380926
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2
The influence of online and offline brand trust on consumer buying intention
Nosi, Costanza
;
Pucci, Tommaso
;
Melanthiou, Yioula
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 550-567
Persistent link: https://www.econbiz.de/10014325593
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