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~isPartOf:"EuroMed journal of business"
~subject:"Markenführung"
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Markenführung
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EuroMed journal of business
Research in consumer behavior
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The journal of brand management : an international journal
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The enigma of private brands in the emerging
Mediterranean
countries
: the case of Israel
Herstein, Ram
;
Efrat, Kalanit
;
Jaffe, Eugene D.
- In:
EuroMed journal of business
5
(
2010
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003984600
Saved in:
2
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
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