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~isPartOf:"EuroMed journal of business"
~subject:"Markenimage"
~subject:"Schätzung"
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Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
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