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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Brand management"
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Faheem Uddin Syed
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Europäische Hochschulschriften / 5
Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
13
SpringerLink / Bücher
5
Business history
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Fashion brand internationalization : opportunities and challenges
3
Harvard business review : HBR
3
International journal of retail and distribution management
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Journal of business research : JBR
3
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3
The journal of product & brand management
3
Baltic Journal of Economic Studies
2
Cogent business & management
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of consumer studies
2
International journal of production economics
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Palgrave Advances in Luxury
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave advances in luxury
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Springer Series in Fashion Business
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The journal of brand management : an international journal
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American journal of business
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Athens journal of business & economics : AJBE
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Building corporate identity, image and reputation in the digital era
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Business analyst : a refereed journal of Shri Ram College of Commerce
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Competitiveness review : CR
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Contemporary case studies on fashion production, marketing and operations
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Key success factors to be sustainable and innovative in the textile and fashion industry : evidence from two Italian luxury brands
Bernardi, Alberta
;
Cantù, Chiara Luisa
;
Cedrola, Elena
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10013270691
Saved in:
2
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
3
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
4
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
5
The trends of sustainability in the luxury fashion industry : a Triple Bottom Line analysis
Mok, Adrienne
;
Yu, Hong
;
Zihayat, Morteza
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10013410697
Saved in:
6
Dominance versus collaboration models : French and Italian luxury fashion brands in Japan
Isozaki, Yoko
;
Donzé, Pierre-Yves
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10013410699
Saved in:
7
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
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