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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of marketing management : MM"
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Befragung
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Kokalj, Ljuba
7
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3
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2
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Institut für Mittelstandsforschung Bonn
5
Institut für Mittelstandsforschung <Bonn>
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Europäische Hochschulschriften / 5
Journal of marketing management : MM
Schriften zur Mittelstandsforschung
SOEP survey papers
234
Technological forecasting & social change : an international journal
95
Discussion paper series / IZA
52
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FDZ Methodenreport
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Qualitative market research : an international journal
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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International public management journal
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Journal of consumer behaviour : an international research review
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Online-Forschung 2007 : Grundlagen und Fallstudien
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Esomar congress
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Journal of consumer behaviour
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Tourism management : research, policies, practice
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
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1
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
2
The abject single : exploring the gendered experience of singleness in Britain
Lai, Ai-Ling
;
Lim, Ming
;
Higgins, Matthew
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1559-1582
Persistent link: https://www.econbiz.de/10011407681
Saved in:
3
Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1676-1694
Persistent link: https://www.econbiz.de/10011407849
Saved in:
4
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
5
Rich descriptions : evoking informant self-reflexivity in marketing and consumer research
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 912-935
Persistent link: https://www.econbiz.de/10009576999
Saved in:
6
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
7
Children's influence strategies in practice : exploring the co-constructed nature of the child influence process in family consumption
Kerrane, Ben
;
Hogg, Margaret K.
;
Bettany, Shona M.
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 809-835
Persistent link: https://www.econbiz.de/10009577007
Saved in:
8
Individual strategies for sustainable consumption
McDonald, Seonaidh
;
Oates, Caroline J.
;
Alevizou, …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 445-468
Persistent link: https://www.econbiz.de/10009545947
Saved in:
9
The servicescape : the social dimensions of place
Johnstone, Micael-Lee
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1399-1418
Persistent link: https://www.econbiz.de/10009702000
Saved in:
10
Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas
;
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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