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~isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~person:"Barjot, Dominique"
~person:"Yoneyama, Takau"
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Compagnie Générale des Etablissements Michelin <Clermont-Ferrand>
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Corporate reputation
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Revue française d'histoire économique
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Business history
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Mondialisation, modèles nationaux de développement et stratégies d'entreprises : XIXe-XXIe siècles
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Revue économique : revue bimestrielle
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The economic and social regulation of public utilities : an international history
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The building of Michelin's corporate image and brand
Barjot, Dominique
;
Tesi, Francesca
- In:
European business and brand building : [the papers of …
,
(pp. 51-74)
.
2012
Persistent link: https://www.econbiz.de/10009520662
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