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~isPartOf:"European journal of international management : EJIM"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Bouncken, Ricarda B."
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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