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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
469
Konsumentenverhalten
468
Brand management
106
Markenführung
106
Relationship marketing
105
Brand image
94
Markenimage
94
Brand
59
Markenartikel
59
Lieferantenmanagement
57
Supplier relationship management
57
B-to-B-Marketing
54
Business-to-business marketing
54
Customer satisfaction
43
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Emotion
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Advertising effects
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Werbewirkung
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Dienstleistungsqualität
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Service quality
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Einzelhandel
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Retail trade
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Advertising
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Viral marketing
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Virales Marketing
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Werbung
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Internet marketing
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Social Web
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Social web
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Großbritannien
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Salespeople
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Bush, Alan J.
3
Coussement, Kristof
3
Jaakkola, Elina
3
Moncrief, William C.
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
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2
Bijmolt, Tammo H. A.
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Bruhn, Manfred
2
Caigny, Arno de
2
Casidy, Riza
2
Dagger, Tracey S.
2
Folse, Judith Anne Garretson
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Grönroos, Christian
2
He, Hongwei
2
Kleinaltenkamp, Michael
2
Nyadzayo, Munyaradzi W.
2
Paswan, Audhesh
2
Paulssen, Marcel
2
Prohl-Schwenke, Katharina
2
Roulet, Raphael
2
Shannahan, Kirby L. J.
2
Shannahan, Rachelle J.
2
Terho, Harri
2
Vlachos, Pavlos A.
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1
Akter, Shahriar
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Arlanagic-Kalajdzic, Maja
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1
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1
Balaji, M. S.
1
Bell, John E.
1
Berezan, Orie
1
Bergamschi, Mara
1
Bhatia, Sandhya
1
Birgelen, Marcel van
1
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Journal of hospitality marketing & management
72
Cogent business & management
71
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
105
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1
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
6
The salesperson as a knowledge broker : the effect of sales influence tactics on customer learning, purchase decision, and profitability
Bonney, Leff
;
Beeler, Lisa L.
;
Johnson, Ross W.
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 352-365
Persistent link: https://www.econbiz.de/10013326862
Saved in:
7
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
8
Examining buyers' negative word-of-mouth intentions following suspected salesperson transgressions
DeCarlo, Thomas E.
;
Hansen, John D.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 35-44
Persistent link: https://www.econbiz.de/10013259003
Saved in:
9
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
10
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
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