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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic commerce : IJEC"
~type_genre:"Article in journal"
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Search: subject_exact:"Customer retention"
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Customer retention
8
Consumer behaviour
7
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7
Kundenbindung
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Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
3
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Bijmolt, Tammo H. A.
1
Brunsø, Karen
1
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1
Huang, Yun
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Shi, Savannah Wei
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European journal of marketing : EJM
International journal of electronic commerce : IJEC
Journal of retailing and consumer services
27
Journal of business research : JBR
18
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
The service industries journal
8
Harvard business review : HBR
7
Journal of consumer behaviour : an international research review
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Services marketing quarterly
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of services marketing
5
Information systems and e-business management : ISeB
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of management research
4
Journal of marketing analytics : JMA
4
Journal of travel and tourism marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
The journal of applied business research
4
Australasian marketing journal
3
International journal of economic research
3
International journal of management and economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of global marketing
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Journal of hospitality marketing & management
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Journal of marketing research : JMR
3
Journal of modelling in management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
9
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1
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
2
From minnows to whales : an empirical study of purchase behavior in freemium social games
Shi, Savannah Wei
;
Xia, Mu
;
Huang, Yun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
2
,
pp. 177-207
Persistent link: https://www.econbiz.de/10011434027
Saved in:
3
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
4
The moderating effect of normative commitment on the service quality-customer retention relationship
Fullerton, Gordon
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 657-673
Persistent link: https://www.econbiz.de/10010371627
Saved in:
5
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
6
From accuracy to diversity in product recommendations : relationship between diversity and customer retention
Park, Sung-hyuk
;
Han, Sang Pil
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010247643
Saved in:
7
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Brunsø, Karen
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Saved in:
8
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
9
Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon
;
Sung, Yongjun
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
Saved in:
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