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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of fashion marketing and management"
~person:"Hudders, Liselot"
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Consumer behaviour
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Advertising effects
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Luxury goods
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Luxusgüter
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Hudders, Liselot
Phau, Ian
9
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7
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Costa, Marconi Freitas da
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Drennan, Judy
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European journal of marketing : EJM
Journal of fashion marketing and management
European Advertising Academy
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Advances in advertising research
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
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Springer eBook Collection
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The Routledge companion to consumer behavior
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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