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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of fashion marketing and management"
~person:"Kwon, Wi-suk"
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3
Clothing
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Consumer behaviour
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Brand image
2
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Brand management
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Brand personality
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Distribution channel
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Einzelhandel
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Image congruence
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Personality psychology
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Kwon, Wi-suk
Phau, Ian
9
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7
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5
Johnson, Kim K. P.
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Kinley, Tammy R.
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Lee, Ha Kyung
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Lee, Hyun-hwa
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Lowe, Ben
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European journal of marketing : EJM
Journal of fashion marketing and management
Journal of electronic commerce research : JECR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
2
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
3
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10008654373
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