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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
631
Konsumentenverhalten
630
Fashion
134
Mode
134
Brand management
122
Markenführung
122
Brand image
119
Markenimage
119
Clothing
92
Bekleidung
91
Brand
75
Markenartikel
75
Beziehungsmarketing
71
Relationship marketing
71
USA
66
United States
65
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64
Clothing industry
64
Luxury goods
48
Luxusgüter
48
Customer satisfaction
43
Kundenzufriedenheit
43
Emotion
42
Einzelhandel
41
Online retailing
41
Online-Handel
41
Retail trade
41
Social Web
41
Social web
41
Textile distribution
41
Textilhandel
41
Advertising effects
40
Werbewirkung
40
Personality psychology
37
Persönlichkeitspsychologie
37
Frauen
35
Women
35
Internet marketing
31
Online-Marketing
30
Advertising
29
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Phau, Ian
9
Lennon, Sharron J.
7
Dwivedi, Yogesh Kumar
5
Johnson, Kim K. P.
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Chattaraman, Veena
4
Khare, Arpita
4
Lee, Wai Jin
4
Lee, Yuri
4
Mitchell, Vincent-Wayne
4
Roy, Rajat
4
Sadachar, Amrut
4
Sharma, Piyush
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Buil, Isabel
3
Canniford, Robin
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Hodges, Nancy
3
Hudders, Liselot
3
Jain, Sheetal
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Kim, HaeJung
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Kim, Hyunsook
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Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Lowe, Ben
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
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European journal of marketing : EJM
Journal of fashion marketing and management
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
631
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91
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
92
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
93
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
94
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
95
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
96
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
97
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
98
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
99
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
100
Online consumer behaviour of mass-customised apparel products : a hierarchy of traits approach
Ribeiro, Liliana Simões
;
Duarte, Paulo Alexandre Oliveira
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10011661959
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