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~isPartOf:"European journal of marketing : EJM"
~person:"Baxter, Stacey"
~subject:"Markenimage"
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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