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~isPartOf:"European journal of marketing : EJM"
~person:"Collins, Alan M."
~subject:"Markenführung"
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European journal of marketing : EJM
International journal of retail & distribution management
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From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
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