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~isPartOf:"European journal of marketing : EJM"
~person:"Coussement, Kristof"
~person:"Sallis, James E."
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Coussement, Kristof
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
2
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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