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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Advertising effects
Beziehungsmarketing
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
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Bijmolt, Tammo H. A.
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European journal of marketing : EJM
Journal of retailing and consumer services
521
Journal of business research : JBR
468
International journal of hospitality management
185
Journal of marketing communications
154
International journal of advertising : the review of marketing communications
131
Psychology & marketing
129
The journal of product & brand management
127
The journal of services marketing
118
The journal of brand management : an international journal
102
Journal of promotion management : innovations in planning and applied research
95
Asia Pacific journal of marketing and logistics
94
International journal of advertising : the quarterly review of marketing communications
94
International journal of internet marketing and advertising : IJIMA
89
Journal of the Academy of Marketing Science
89
Cogent business & management
85
Journal of hospitality marketing & management
82
Journal of retailing
78
International journal of contemporary hospitality management
75
Journal of travel and tourism marketing
73
Marketing intelligence & planning
72
Journal of marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : JPM
68
Journal of strategic marketing
66
Marketing letters : a journal of research in marketing
65
The service industries journal
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Tourism management : research, policies, practice
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of service management
56
SpringerLink / Bücher
56
Journal of marketing research : JMR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
The journal of consumer marketing
55
Journal of advertising research
53
The international review of retail, distribution and consumer research
52
Services marketing quarterly
51
International journal of retail & distribution management
50
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
8
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
9
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
10
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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