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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Kundenzufriedenheit
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
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Werbung
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Dienstleistungsqualität
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Service quality
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Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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United Kingdom
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Social web
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Balaji, M. S.
2
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He, Hongwei
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Mitchell, Vincent-Wayne
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2
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2
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1
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1
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1
Bui, M̃y
1
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European journal of marketing : EJM
Journal of retailing and consumer services
568
Journal of business research : JBR
387
International journal of hospitality management
258
The journal of services marketing
155
Journal of hospitality marketing & management
119
Journal of travel and tourism marketing
111
International journal of contemporary hospitality management
110
Cogent business & management
108
The journal of product & brand management
100
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
89
The service industries journal
84
Journal of the Academy of Marketing Science
83
The journal of brand management : an international journal
80
Tourism management : research, policies, practice
78
Services marketing quarterly
73
Journal of retailing
72
Journal of strategic marketing
70
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
69
Journal of service management
67
Journal of service research : JSR
62
International journal of retail & distribution management
61
Marketing intelligence & planning
60
The international review of retail, distribution and consumer research
59
International journal of retail and distribution management
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of marketing
57
Service business
57
SpringerLink / Bücher
53
International journal of electronic marketing and retailing : IJEMR
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
The international journal of bank marketing : IJBM
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Journal of internet commerce
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
International journal of internet marketing and advertising : IJIMA
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
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ECONIS (ZBW)
71
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
7
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
8
Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga
;
Leek, Sheena
;
Szmigin, Isabelle
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
Saved in:
9
Whose fault is it? : an empirical study on the impact of responsibility attribution for customer misbehavior
Rummelhagen, Katja
;
Benkenstein, Martin
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1856-1875
Persistent link: https://www.econbiz.de/10011773776
Saved in:
10
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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