//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenartikel
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
13
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
84
Type of publication (narrower categories)
All
Article in journal
84
Aufsatz in Zeitschrift
84
Case study
1
Fallstudie
1
Language
All
English
84
Author
All
Dagger, Tracey S.
2
Grohmann, Bianca
2
He, Hongwei
2
Lee, Wai Jin
2
Melnyk, Valentyna
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Sok, Phyra
2
Vlachos, Pavlos A.
2
Abosag, Ibrahim
1
Alpert, Frank
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Balaji, M. S.
1
Bang, Nguyen
1
Bell, John E.
1
Berezan, Orie
1
Bergami, Massimo
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Butaney, Gul T.
1
Canniford, Robin
1
Chang, Chia-chi
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Chia-yi
1
Chen, Junsong
1
Choi, Beom Joon
1
Choi, Beom-jin
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
551
Journal of business research : JBR
499
The journal of brand management : an international journal
207
The journal of product & brand management
203
International journal of hospitality management
174
Psychology & marketing
120
The journal of services marketing
120
Journal of the Academy of Marketing Science
98
Asia Pacific journal of marketing and logistics
97
Journal of retailing
82
Cogent business & management
78
Journal of hospitality marketing & management
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of strategic marketing
74
International journal of contemporary hospitality management
70
Journal of travel and tourism marketing
70
Journal of marketing
68
The service industries journal
67
Marketing intelligence & planning
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of retail & distribution management
62
SpringerLink / Bücher
60
The international review of retail, distribution and consumer research
60
Marketing letters : a journal of research in marketing
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of service management
56
The journal of consumer marketing
54
International journal of consumer studies
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of retail and distribution management
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of marketing communications
50
Services marketing quarterly
50
International journal of internet marketing and advertising : IJIMA
49
Journal of service research : JSR
49
Tourism management : research, policies, practice
48
International journal of electronic marketing and retailing : IJEMR
46
Journal of marketing management : MM
46
Journal of fashion marketing and management
44
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
1
-
10
of
84
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
8
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
9
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
10
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->