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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
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Emotion
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Grohmann, Bianca
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Buil, Isabel
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Dagger, Tracey S.
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De Chernatony, Leslie
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Delgado-Ballester, Elena
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Palmeira, Mauricio
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2
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2
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Sok, Phyra
2
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2
Vlachos, Pavlos A.
2
Woisetschläger, David
2
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1
Alpert, Frank
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European journal of marketing : EJM
Journal of business research : JBR
621
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
275
International journal of hospitality management
199
Psychology & marketing
139
Asia Pacific journal of marketing and logistics
128
The journal of services marketing
124
Journal of the Academy of Marketing Science
115
Marketing intelligence & planning
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Cogent business & management
91
Journal of strategic marketing
91
Journal of retailing
90
SpringerLink / Bücher
87
Journal of marketing communications
85
Journal of marketing
84
International journal of contemporary hospitality management
83
Journal of hospitality marketing & management
83
Journal of travel and tourism marketing
82
The service industries journal
77
International journal of retail & distribution management
74
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of marketing management : MM
70
International journal of consumer studies
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of international consumer marketing
68
Journal of promotion management : innovations in planning and applied research
67
The international review of retail, distribution and consumer research
67
The journal of consumer marketing
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
57
Tourism management : research, policies, practice
57
International journal of advertising : the review of marketing communications
56
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ECONIS (ZBW)
111
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
3
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
6
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
7
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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