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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Persönlichkeitspsychologie"
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Beziehungsmarketing
Persönlichkeitspsychologie
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
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Advertising
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Marketing management
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Marketingmanagement
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Werbung
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Dienstleistungsqualität
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Service quality
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Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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United Kingdom
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Online-Marketing
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Social web
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Dagger, Tracey S.
2
He, Hongwei
2
Paulssen, Marcel
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Roulet, Raphael
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Vlachos, Pavlos A.
2
Abosag, Ibrahim
1
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1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Butaney, Gul T.
1
Canniford, Robin
1
Carrington, Michal J.
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Junsong
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Choi, Beom Joon
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Confos, Nicolla
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European journal of marketing : EJM
Journal of retailing and consumer services
508
Journal of business research : JBR
429
International journal of hospitality management
190
Psychology & marketing
118
The journal of services marketing
118
The journal of product & brand management
111
The journal of brand management : an international journal
93
Asia Pacific journal of marketing and logistics
84
Journal of travel and tourism marketing
83
Journal of the Academy of Marketing Science
80
International journal of contemporary hospitality management
74
Journal of hospitality marketing & management
74
Cogent business & management
72
Journal of retailing
72
Journal of strategic marketing
69
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
The service industries journal
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Tourism management : research, policies, practice
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of service management
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing
56
Marketing intelligence & planning
56
International journal of consumer studies
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Services marketing quarterly
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
International journal of retail & distribution management
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
SpringerLink / Bücher
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing management : MM
46
The international review of retail, distribution and consumer research
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of retail and distribution management
44
The journal of consumer marketing
43
Service business
42
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
8
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
9
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
10
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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