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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Service quality"
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Beziehungsmarketing
Service quality
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
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Werbewirkung
32
Emotion
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Einzelhandel
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Retail trade
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Advertising
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Marketing management
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Marketingmanagement
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Werbung
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Dienstleistungsqualität
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Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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Social web
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Balaji, M. S.
2
Dagger, Tracey S.
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He, Hongwei
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Paulssen, Marcel
2
Roulet, Raphael
2
Vlachos, Pavlos A.
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1
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Burmann, Christoph
1
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European journal of marketing : EJM
Journal of retailing and consumer services
545
Journal of business research : JBR
382
International journal of hospitality management
284
The journal of services marketing
165
International journal of contemporary hospitality management
118
Journal of hospitality marketing & management
112
Journal of travel and tourism marketing
104
The journal of product & brand management
99
Cogent business & management
97
The service industries journal
94
Asia Pacific journal of marketing and logistics
86
Psychology & marketing
86
Journal of the Academy of Marketing Science
85
Services marketing quarterly
78
The journal of brand management : an international journal
78
Journal of retailing
77
Journal of service research : JSR
68
Journal of service management
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
Journal of strategic marketing
65
Tourism management : research, policies, practice
65
International journal of retail & distribution management
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Service business
57
Journal of marketing
56
Marketing intelligence & planning
55
International journal of retail and distribution management
53
The international journal of bank marketing : IJBM
52
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
51
The international review of retail, distribution and consumer research
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
SpringerLink / Bücher
48
International journal of electronic marketing and retailing : IJEMR
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
International journal of internet marketing and advertising : IJIMA
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Technological forecasting & social change : an international journal
44
Journal of internet commerce
42
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
7
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
8
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
9
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
10
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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