//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Social Web
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
Beschwerdemanagement
13
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
64
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Case study
1
Fallstudie
1
Language
All
English
64
Author
All
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
He, Hongwei
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Wallace, Elaine
2
Abosag, Ibrahim
1
Agrawal, Richa
1
Allen, Douglas E.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Balaji, M. S.
1
Bell, John E.
1
Berezan, Orie
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Burmann, Christoph
1
Butaney, Gul T.
1
Camiciottoli, Belinda Crawford
1
Campbell, Colin
1
Canniford, Robin
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Junsong
1
Chiu, Hung-chang
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Choi, Jin Nam
1
Colliander, Jonas
1
Confos, Nicolla
1
Coussement, Kristof
1
Davis, Teresa
1
Ding, Cherng G.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
574
Journal of business research : JBR
475
International journal of hospitality management
189
The journal of product & brand management
125
The journal of services marketing
124
International journal of internet marketing and advertising : IJIMA
111
Psychology & marketing
107
The journal of brand management : an international journal
97
Cogent business & management
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
94
Journal of travel and tourism marketing
93
Journal of the Academy of Marketing Science
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
International journal of contemporary hospitality management
86
Journal of hospitality marketing & management
86
Asia Pacific journal of marketing and logistics
84
Technological forecasting & social change : an international journal
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of strategic marketing
73
Journal of marketing
70
Journal of promotion management : innovations in planning and applied research
70
The service industries journal
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of retailing
69
Tourism management : research, policies, practice
67
Journal of internet commerce
65
Marketing intelligence & planning
65
International journal of consumer studies
64
Journal of marketing communications
63
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
54
The international review of retail, distribution and consumer research
52
International journal of retail & distribution management
51
Services marketing quarterly
51
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
7
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
8
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
9
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
10
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->