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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Viral marketing"
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Beziehungsmarketing
Viral marketing
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
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Werbewirkung
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Emotion
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Retail trade
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Marketing management
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Marketingmanagement
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Virales Marketing
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Großbritannien
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Social web
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Balaji, M. S.
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De Chernatony, Leslie
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2
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European journal of marketing : EJM
Journal of retailing and consumer services
520
Journal of business research : JBR
435
International journal of hospitality management
220
The journal of services marketing
130
The journal of product & brand management
113
Psychology & marketing
101
International journal of contemporary hospitality management
89
Journal of the Academy of Marketing Science
89
Cogent business & management
88
Journal of hospitality marketing & management
88
Journal of travel and tourism marketing
85
The journal of brand management : an international journal
84
Asia Pacific journal of marketing and logistics
82
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of retailing
77
Tourism management : research, policies, practice
72
Journal of marketing
70
The service industries journal
70
Journal of strategic marketing
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of service management
61
Marketing intelligence & planning
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing communications
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Services marketing quarterly
55
Journal of service research : JSR
54
SpringerLink / Bücher
54
International journal of electronic marketing and retailing : IJEMR
53
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
50
Journal of internet commerce
49
International journal of retail and distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Service business
48
International journal of consumer studies
47
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ECONIS (ZBW)
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
4
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
9
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
10
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
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