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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Advertising effects
69
Werbewirkung
69
Advertising
34
Werbung
33
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Markenführung
8
Marketing management
7
Marketingmanagement
7
Sponsoring
7
Sponsorship
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Product Placement
5
Product placement
5
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Comparison
4
Fernsehwerbung
4
Frauen
4
Kognition
4
Print advertising
4
Printwerbung
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Target group
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Television advertising
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Vergleich
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Women
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Zielgruppe
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Advertising effectiveness
3
Beziehungsmarketing
3
Brand
3
Children
3
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English
32
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Cauberghe, Veroline
2
Dahlén, Micael
2
Plakoyiannaki, Emmanuella
2
Albinsson, Pia A.
1
Aspara, Jaakko
1
Balabanis, George
1
Baxter, Stacey
1
Best, Sabine
1
Bijmolt, Tammo H. A.
1
Brown, Mark R.
1
Chakravarti, Amitav
1
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1
Chang, Jung-Hua
1
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1
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1
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1
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1
Choi, Nak Hwan
1
Confos, Nicolla
1
Corneille, Olivier
1
Cornelis, Erlinde
1
Davis, Teresa
1
De Jans, Steffi
1
Derbaix, Christian
1
Diamantopoulos, Adamantios
1
Dou, Wenyu
1
Drechsler, Salome
1
Drennan, Judy
1
Dunne, Áine
1
Fuchs, Christoph
1
Gazley, Aaron
1
Gottlieb, Udo R.
1
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1
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1
Ha, Kyoungnam
1
Hansen, Håvard
1
Hartnett, Nicole
1
Hellén, Katarina
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
142
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
127
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
66
Psychology & marketing
65
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
SpringerLink / Bücher
26
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of consumer marketing
16
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ECONIS (ZBW)
32
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
6
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
7
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
8
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
9
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
10
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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